Our friend John Kim attended Harvard. He also attended Noch's and graduated not only with a degree from one of the Ivy's, but a passion for Noch's that borders on obsession. When hearing we would be in Boston for the Q Conference, he made the trip with his family to baptize us into the cult of Pinocchio's.

This is the happiest I have ever seen John. He assured me this will make it through to the new heavens and new earth.





Noch's are famous for the steak subs and Sicilian pizza. We jumped in and were not disappointed.




This is the godfather of Noch's. Still holding it down after almost 30 years.




And Noch's future is strong, in-spite of the chain restaurants opening around them. And if they ever get in trouble, John, who is now a successful investor will surely return all the favors.
Pinocchio's, that's what's up.
www.pinocchiospizza.net